HELPING YOU TO BUILD A VISUAL IDENTITY WITH REAL CHARACTER.

A cartoon bird with white feathers and yellow crests sitting at a computer desk with two monitors, one showing a programming interface and the other a file folder layout. The bird is smiling and using a keyboard, with a cup of coffee steaming on the desk next to a pen holder. The scene is colorful and playful, with a green rug underneath.

Your story’s too good for bland branding.

ILLUSTRATION-LED BRANDING TURNS YOUR STORY INTO A VISUAL LANGUAGE PEOPLE RECOGNISE, FEEL, AND REMEMBER.

It’s human, ownable, and fast to “get”, so your message lands, your personality shows, and your brand sticks.

It’s branding with real character:
✷ Drawn by hand
✷ Designed with purpose
✷ Packed with personality

Every line, shape, and colour is designed to show what
makes your business different, from your beginnings and values to the way you create and connect.

Branding packages
A pair of colorful oven mitts with a pattern of vegetables, cheese, and pantry items on a light wooden surface.
Business cards for The Hearty Little Kitchen, featuring colorful, playful text and illustrations of vegetables. One card displays the logo and contact information, while the other lists workshop topics including cooking lessons, recipes, and food tas
Person holding a cone of churros served in a decorative paper wrapper with a colorful face design, outdoors on a sunny day.
Colorful illustrated cards with descriptions, featuring stylized masks labeled Flora Fiesta, Fiery Diablo, and Hazel Craze, on a pink patterned background.
Three friends at a celebration wearing party hats, smoking party blowers, surrounded by confetti, with text overlay reading "Snaps and Soirees" and the tagline "Capturing Joy, Creating Magic."
A light blue box labeled 'Snaps and Soirees' with a cartoon illustration of a smiling tablet and a drink with a straw on the lid. The box is open, revealing a yellow and blue patterned item inside. There are notes and a yellow card beside the box, wi

THIS IS FOR YOU IF…

You want your brand to be felt before it’s read.

✮ You want a recognisable personality at a glance.

✮ You want your story clear: beginnings, values, and offer.

✮ You want complex ideas to click quickly.

✮ You want real connection with warmth, humour, and trust.

✮ You want one signature style across web, socials, and packaging.

FIND YOUR PERFECT FIT.

✭ YOUR BRAND ✭ YOUR WAY ✭

Every business is different, and your branding should be too.
These packages show what’s possible, but they’re completely flexible.
Start with the option that feels right, and we’ll tailor it together so you’re investing in what truly fits your brand.

A vintage-style matchbox labeled 'The Little Spark' with a lit matchstick next to it, surrounded by sparkles.

The Little Spark

Your brand’s launchpad; the perfect mix of
design & illustration to help you stand out
from day one.Look the part, connect with
your people, and grow with confidence.

    • Brand discovery & direction

    • Logo suite (primary, secondary, submark)

    • Colour palette

    • Font recommendations.

    • Compact brand guide

    • Two rounds of revisions

    • Final files (print + digital)

    • 10 illustrated icons (for website or socials)

    • 1 avatar (head & shoulders)

    • Business card

    • Thankyou card/postcard insert.

Decorative illustration of a vanity with a mirror reading 'the Glow Up', a green stool, a pink dresser with drawers, a bouquet of colorful flowers in a vase, some makeup items, and a blonde girl with stars on her face, surrounded by sparkles.

The Glow Up

Your brand’s next chapter: cohesive,
expressive, and unmistakably you.We’ll turn
your visuals into a connected illustrated
system that finally makes everything click.

    • Everything in The Little Spark

      PLUS

    • 3 spot illustrations for storytelling sections on your website and/or print pieces.

    • 1 main hero illustration
      OR

    • 1 mascot/character design

    • Menu, Price List or other PDF design

    • Brand Pattern using brand assets

    • Brand Guidelines

Vintage-style poster for 'The Show Stopper' featuring a large star, stage lights, and decorative sparklers.

The Showstopper

The full illustrated experience.
Bold design, expressive characters,
and storytelling visuals that turn your
brand into a world people remember.

    • Brand discovery & direction

    • Logo suite

    • Colour palette

    • Typography recommendations

    • 6 Brand Icons

    • 1 Avatar ( HeadShot)

    • 3 spot illustrations for storytelling sections (website, socials, or print)

    • 1 hero illustration and mascot/character design with up to 2 additional poses (for brand marketing use)

    • 1 Custom surface pattern created from up to 3 illustrated elements

    • 1 Brand pattern built from brand assets

    • Business card + thank-you or postcard insert

    • Comprehensive brand guidelines with usage direction

    • Final files for print & digital

project case studies
Two diamond-shaped stars, one peach and one orange, on a black background.

Every great brand visual identity begins with discovery, grows through design, and shines in delivery.

Your Branding Journey

A plain, solid pink background with no objects or features.
Two orange and one light pink star-shaped graphic on a black background.

THE DESIGN PROCESS

Cartoon vulture examining something with a magnifying glass, with sparkles nearby.

  • WHERE STRATEGY MEETS STORY.

    Every standout brand starts with a good story. We’ll kick things off with a friendly chat to uncover what makes your business tick; your vision, values, audience, + vibe.

    From there, you’ll complete a creative questionnaire and we’ll dive deeper in a strategy call to shape your brand direction.
    I’ll explore your industry, moodboard styles, and illustration ideas to define the tone, colour, and personality that will guide your visual identity.

A cartoon duck with an intense expression holding a large orange pencil in its wings, drawing a starburst on a black background with small stars around.

  • BUILDING YOUR VISUAL IDENTITY

    Once the direction’s locked in, I’ll bring your brand to life through a mix of logo design and supporting illustrations that capture your story and personality.

    You’ll receive a full brand presentation showing your logo suite, colour palette, typography, and illustrated assets across real-world mockups.
    Depending on your package The Little Spark, Glow Up, or Showstopper
    (or tailor-made) this stage may include everything from icons and avatars to hero illustrations and brand patterns.

A sealed envelope with a green feather, a wax seal with the symbol 'Y!' and a teal and gold wax stamp.

  • BRINGING IT ALL TOGETHER.

    Once your visuals are approved, you’ll receive your final brand files, illustration assets, and brand guidelines neatly packaged and ready to roll.

    Your guide covers everything you need to keep your visuals consistent across print, web, and social.
    You’ll also get a quick walkthrough on how to use and apply your new assets confidently.

Not sure where to start?

Have a peek at my FAQ section for quick answers, or say hi at hello@yaldidesigns.com
I love a good chat!

Ready to dive in?

book your project here
A woman with blonde hair wearing a white top and a pink checkered skirt, sitting on the floor beside an orange sofa, smiling at the camera, with a laptop in front of her and illustrations of a cartoon bird with a megaphone, a letter with a wax seal, and stars around the image.

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