Business cards for The Heartly Little Kitchen featuring colorful, playful text and illustrations of strawberries, lemons, and avocados on a light background. One card includes contact information for Emma Swan, founder of the kitchen.

HEARTY LITTLE KITCHEN

Playful, illustrative branding for a food-loving business with heart.

CATEGORIES

✫ Brand Visual Identity
✫ Custom Illustration
✫ Pattern Design
✫ Brand Assets

The Brief

Emma, founder of Hearty Little Kitchen, came to Yaldi Designs looking for a rebrand that felt as joyful and welcoming as her cooking workshops.
She wanted a look that captured her love of food, her “have-a-go” spirit,
and the confidence she helps kids and families find in the kitchen.

The Goal

Create a visual identity that felt handmade, heartfelt, and full of personality; playful enough to charm little chefs, but professional enough to grow with the brand.
The brand needed to work across cookie-mix packaging, website,social posts, and upcoming merchandise, while staying warm, approachable, and unmistakably HLK.

The Result

The rebrand gave Hearty Little Kitchen a bold new voice- fun, confident, and
full of heart.Emma now has a flexible, personality-packed brand that captures HLK perfectly and connects instantly with families and educators who share her love of joyful, hands-on cooking.

Infographic explaining the design elements of a logo for 'Hearty Little Kitchen,' featuring colorful, playful text with extended 'h' and 'y' letters, an altered 'A' into a heart, and a submark heart logo, with annotations about motion, symbolism, and logo components.

THE LOGO SUITE

The logo was designed to capture the joy, movement, and curiosity at the heart of Emma’s brand. The flowing ‘h’ and ‘y’ mimic apron ties in motion, symbolising creativity and connection in the kitchen. Irregular letter shapes and an uneven baseline reflect HLK’s “have-a-go” spirit, fuss free fun, hands-on, and perfectly imperfect.

The HLK monogram (secondary logo) simplifies the look for small spaces while retaining the brand’s playful energy, and the heart brandmark, drawn from the altered “a” represents a love of food and sharing knowledge.
Together, these elements create a warm, confident identity that feels handcrafted, flexible, and full of life.

THE COLOUR PALETTE

Built for smiles and confidence, this palette mixes lively, sunshine tones with soft, calming notes. The contrast keeps content clear and scroll-stopping, while the warmth feels
hand-made and human.
Perfect for a brand that turns kitchen time into happy memories.

Pattern of food items including eggs, cheese, garlic, bread, grapes, and packets of flour on a checkered background.
Pair of oven mitts with a pattern of vegetables, cheese, and kitchen items on a light wooden surface.
Pattern with illustrations of lemons, strawberries, carrots, avocado halves, and pink onions on a white background.
Kitchen apron with colorful fruit and vegetable pattern, wooden cutting board with chopped vegetables, cherry tomatoes, lemon halves, garlic, basil, and black peppercorns on a wooden surface, and two wooden cooking spoons.
Two children mixing dough in a metal bowl in a kitchen, wearing aprons, with flour and eggs on the table.
Close-up of a person extruding cooked spaghetti from a pasta machine onto a kitchen counter, with hands guiding the pasta. The person is wearing a pink and white striped shirt, and the text "Cooking up confidence, flavour & fun" appears in yellow at the bottom of the image.
A recipe card for spaghetti bolognese from Heartly Little Kitchen, showing a plated dish of spaghetti topped with meat sauce and a sprig of basil, along with the recipe instructions and ingredients.
A collage of colorful social media and promotional images related to cooking and kid's activities. It features a photo of pancakes with fruit, children cooking and eating, and various text overlays promoting fun and curiosity in the kitchen.
A woman in an orange blouse smiling while sitting at a desk with books.
“Michelle absolutely nailed my business rebrand!
I went in hoping for something that felt playful, fun and welcoming,
while also being professional and Michelle delivered in spades.
The process from start to finish was very easy and a lot of fun!


My favourite part of the new brand has to be the illustration patterns
and icons — they’re fun, full of personality and capture HLK perfectly.

Since the rebrand, I feel so much more confident in how I present my business. It has made connecting with my audience easier, stronger,
and so much more fun!


I honestly love what Michelle created. She made the whole process simple, playful, and super exciting! ”
— Emma, Hearty Little Kitchen

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