WHO, WHAT & WHY…

WHO IS YALDI DESIGNS?

An illustrated living room with a woman sitting on a yellow armchair, holding a tablet. The room features a retro television, a turntable with records, a coffee table, a colorful rug, and various decorations including plants, shelves, and artwork.

Meet Michelle, your playful thinker, pun-maker & bold brand illustrator.

Hello! I’m Michelle the pun-loving illustrator behind Yaldi Designs.

I’m here to help product-led brands turn ideas into illustrations that
connect, entertain, and stick in people’s minds (in the best way possible).

I keep the process light, collaborative, and fun … but also intentional.
Your visuals shouldn’t just sit pretty; they should spark conversations,
create loyalty, and make people feel something.

Work with me and you’ll get original, personality-packed artwork plus a creative partner who’s as invested in your brand as you are (and probably sneaks a pun or two in along the way).

A sheet of paper with the word "Yaldi" and its definition, including pronunciation and meaning in Scottish slang. The paper is decorated with orange star-like shapes in the top right corner and a large orange badge shape in the bottom left corner that says, "That’s the energy behind everything that I create."

Truth is, I’ve always loved making pictures, building stories, sparking ideas, and bringing characters to life in a way that feels real and emotive.

I started Yaldi Designs to share that energy with businesses who want to show up with personality, humour, and heart ; to feel human, tangible, and impossible to ignore.

Let’s collaborate and bring that buzz into your next project — with tailor-made illustrations that tell your story, capture your vibe, and give your audience something they can’t stop talking about.

WORKING TOGETHER - THE YALDI WAY.

A cartoon airplane with a woman's face on the pilot's seat, flying through clouds with birds in the sky.

Your creative wing-woman, making ideas soar.

Working with me is part creative jam session, part strategy session, and 100% collaborative. Here’s what you can expect:

  • Let’s catch up with a virtual chat to swap goals, ideas and vibes. You tell me what a “win” looks like and I’ll outline a smart plan to get us there.

  • I mindmap ideas, pull together a mini moodboard and style notes based on your brand, audience and references. We lock in the direction before any drawing begins.

  • Loose sketches explore composition and character. You’ll see the idea take form and choose your favourite path.
    (Clear revision round included.)

  • I refine line work, colour, texture and little details so everything feels cohesive and aligned with your brief. You give focused feedback; we polish together.
    (Revision rounds are baked in so no surprises.)

  • I build out the approved illustration(s) and any extras we’ve scoped (patterns, icons, social crops, merch mockups, etc.).

  • You receive neat, labelled files for print and digital plus
    simple “how to use” notes so your new artwork lands
    smoothly in the wild.

Nice-to-knows

  • One-to-one partnership: it’s you and me; no middle-men.

  • Collaborative checkpoints: feedback windows are set from the start, with sensible revision rounds included.

  • Clear comms: progress updates via email or your client portal, so you always know what’s next.

  • File confidence: RGB + CMYK where needed, plus transparent PNG/EPS/PDF as appropriate for raster or vector finishes.

  • Timing & pricing: scoped to your project size;
    bigger projects = phased milestones.

let's have a natter

DON’T JUST TAKE MY WORD FOR IT…

  • Michelle balanced creative freedom with my brief perfectly. The result? A mascot with soul that connected with people and boosted excitement around my business.

    JOEY, ZAZA’S PLACE

  • I couldn’t recommend Michelle more… she was so easy to work with, listened patiently, and brought my vision to life. I absolutely love my new branding.

    EMMA, HEARTY LITTLE KITCHEN