HELPING YOU TO BRING YOUR BRAND TO LIFE WITH PERSONALITY AND PURPOSE.

Striking illustration that amplifies your brand.

DULL BRANDS WHISPER…
YOURS SHOULD SING, SPARKLE AND STEAL THE SHOW!

A good illustration has its own voice. It tells your story in colour, shape, and character, showing your audience who you are long before they read a word.

Illustration brings your brand to life! it can explain complex ideas, make people smile, and spark feelings that words alone can’t do. When your visuals are hand-drawn with your story, values, and audience in mind, they do more than decorate — they communicate.

When used consistently across your brand, It’s cohesive, full of personality, and easy for your audience to connect with. That’s the power of custom illustration: it turns your ideas into a visual language that people remember.

Cartoon flamingo painting sunflowers on an easel, holding a palette and brush, surrounded by art supplies like rolled paper and paint jars.
Multiple overlapping business cards for Churros Chariot, featuring bright teal and gold colors, decorated with illustrations of sugar skulls, churros, and colorful patterns, with text promoting their bold flavors and heritage.

Bringing your brand stories to life…one illustration at a time.

From a simple icon to a full-blown hero scene, each illustration plays its part ; adding personality, storytelling, and that human touch that makes your brand shine brighter than the rest.

  • BOLD AND IMPACTFUL; PERFECT FOR CLARITY AND QUICK RECOGNITION.

    Icons are simplified visuals that represent a single idea, concept, or action; think a coffee cup, speech bubble, or lightning bolt. They help people navigate and understand information faster.

    Use them on: websites, apps, menus, packaging, or social posts to make messages instantly clear.

  • ADD CHARM AND CHARACTER TO EVERYDAY TOUCH POINTS.

    These are clean, minimal illustrations that bring warmth and personality to your brand without stealing the spotlight. They might show a single object, gesture, simple character or interaction in your brand’s style.

    Use them on: merch, marketing materials, social posts, or printed collateral to keep your visuals fun and consistent.

  • HUMANISE YOUR BRAND WITH A FRIENDLY ILLUSTRATED FACE.

    Avatars are stylised portraits of you, your team, or even your customers, that make your brand feel more personal and relatable.
    They can be realistic, cartoonish, or somewhere in between, depending on your vibe.

    Use them on: “Meet the Team” sections, profile bios, email signatures, or social media graphics to show the humans behind your brand.

  • GIVE YOUR BRAND A PERSONALITY PEOPLE REMEMBER!

    Mascots and characters are expressive figures designed to embody your brand’s values and tone. They help tell your story through emotion, humour, or charm , turning your brand into something people can connect with and recognise instantly.

    Use them on: packaging, advertising, campaigns, or events, anywhere your brand needs to make a lasting impression.

  • STAND ALONE STORY MOMENTS THAT COMPLEMENT YOUR STORY.

    Spot illustrations are small, self-contained visuals that tell a mini story or explain a concept. They often include up to 4-5 elements like people, props, or objects, arranged in a simple scene.

    Use them on: websites, blogs, packaging, or presentations to add emotion, movement, or storytelling to your message.

  • BIG EXPRESSIVE SCENES THAT TELL YOUR STORY AT A GLANCE.

    Hero illustrations are the “showstoppers” large, detailed artworks that set the tone for your entire brand or campaign. They often feature multiple elements or characters working together to represent your story visually.

    Use them on: website headers, posters, or hero sections to create instant visual impact and draw your audience in.

A black and orange logo with a stylized citrus fruit and the words "Orange County" underneath.

Illustration that works hard for your brand.

Adding recognition, warmth, and personality across everything your
brand touches, helping your visuals stay consistent and recognisable.

Use them anywhere your audience meets your brand, including:

✫ Websites
✫ Social Media Graphics + ads
✫ Icon sets

✫ Merchandise
✫ Gift cards + Thankyou cards
✫ Booklets, Books + Zines

✫ Product packaging + labels
✫ Menus + signage
✫ Posters + flyers

A pie chart with orange and black segments showing data distribution.

✫ Business cards + postcards
✫ Email signatures
✫ Brand patterns

lets work together
A woman wearing a white T-shirt with a cartoon graphic of two women, one with glasses and the other with a cap, smiling and holding travel passports, with iconic landmarks and travel symbols in the background. The T-shirt reads "Travelling Candy Mums
A cartoon illustration of a muscular bison wearing sunglasses, a green cap, a black tank top, green shorts, and sneakers, standing with crossed arms in front of a brick wall. To the right, there is graffiti reading 'Big Buffys' in green and black wit
A series of four illustrated Instagram story cards about turning cacao into churros, with a smartphone displaying an Instagram post in the center. The cards include steps such as sourcing the beans, roasting and grinding, mixing flavors, and being re
Colorful festival poster with event lineup, set against green leafy background.

THE CREATIVE PROCESS

Cartoon turkey with a magnifying glass, looking at a spark, on a black background.

  • Briefing call to discuss your goals and ideas

An arrow curving upward and to the right, with spark-like effects in red and yellow near the arrow's bend.

    • Moodboard creation based on your vibe, brand, and inspiration.

    • We lock in the style direction.

A cartoon bird holding a large pencil in its wings, drawing a starburst on a black background with smaller star shapes.

    • Loose sketches to explore composition and layout.

    • Includes 1 round of revisions.

Two star-shaped objects, one peach and one orange, with a black background.

  • Style Development

    • Finalise details with a sample design to refine the style.

    • Includes 2 rounds of revisions.

A cartoon bird holding a towel with sparkles around.

    • Develop remaining items based on approved sketches and style.

    • Includes 1 round of final tweaks.

A sealed envelope with a feather, a wax seal that says 'Y!', and a wax stamp with a teal handle.

  • Deliver polished illustrations in formats ready for print and/or digital.

Have a peek at my FAQ section for quick answers, or say hi at hello@yaldidesigns.com
I love a good chat!

Not sure where to start?

Ready to dive in?

book your project here
A woman sitting on the floor in front of a laptop, smiling, with a brown couch behind her. The image has a turquoise background with cartoon elements like a bird with a megaphone, an envelope with a wax seal and a feathered quill, and star-shaped decorations.

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