SNAPS & SOIRÉES

As part of my ongoing creative development, I take on self-initiated passion projects that let me explore new styles and concepts without client constraints. Snaps & Soirées was one of these… a chance to flex my love for nostalgic, feel-good branding and storytelling.

The Brief

Snaps & Soirées is all about creating joyful, from lively celebrations to stylish, laughter-filled nights in. I set myself the challenge of designing a brand that captured that sense of fun, warmth, and nostalgia; something that felt welcoming and a little cheeky, for people who love celebrating life’s magic moments.

The Goal

Build a visual identity that radiates joy and connection: friendly, flexible, and instantly recognisable.
I wanted the brand to feel like an open invitation, the kind of design that makes you want to grab a drink, snap a Polaroid, and join the party. The brand needed to work seamlessly across event signage, packaging, and social media while staying vibrant, memorable, and distinctly Snaps & Soirées.

The Result

Anchored by the tagline “Capturing Joy, Creating Magic,” the final brand is bright, bold, and bursting with personality. Rounded typography and ribbon-confetti accents bring the celebration to life, while the Polaroid and cocktail-glass mascots add a retro twist that nods to nostalgia and togetherness.
The outcome is a flexible, feel-good identity that celebrates connection and transforms small moments into big memories.
A perfect example of how thoughtful, illustrative branding can make people feel something.